March 21st Laundry Flash Mob Campaign challenges racial discrimination


The International Day for the Elimination of Racial Discrimination is commemorated annually on March 21st.  The United Nations declared this day in 1966 to remind us of the killing of peaceful anti-apartheid protestors on March 21, 1960 in Sharpeville, South Africa. Canada publicized national campaigns 1989 to 2011.

Each year, MCoS coordinates a provincial campaign with support from the Saskatchewan Ministry of Parks, Culture and Sport. In 2014, MCoS and with the Saskatchewan Human Rights Commission created new posters with the theme “Only laundry should be separated by colour”. As part of this year’s anti-racism initiatives, MCoS distributed Laundry Flash Mob Kits to raise awareness of racial discrimination across Saskatchewan. The campaign challenged people to look at how they view other people – i.e. do they separate people by the colour of the skin or race? How could they view other people as equals? What stereotypes or biases change how we see others? How do we question those?

The campaign was successful with a total of 85 laundry flash mob kits and 1500 posters being distributed across the province.

We invited members, partners, schools, workplaces, faith groups, etc. to put up a clothesline and hang a few posters and some clothes on it between March 18-22 and record the event with photos and video to be sent to us. See below for some of the results.

Video of a laundry Flash Mob by ACT

ACT – Laundry Flash Mob Video

Photo Gallery of some Laundry Flash Mobs



Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.